Urban Decay

WE ARE URBAN DECAY

 Unapologetically colorful, expressive, 100% cruelty-free…it’s been the Urban Decay way since 1996, and things have only gotten bolder and brighter from here. Our makeup products are the holy grail for lovers of high-pigmented, long-lasting color. We aim for reinvention over perfection. Conventional beauty standards were never our thing. It’s time to BE FEARLESS.

INSPIRATION IN THE UNEXPECTED

Urban Decay is about finding inspiration in the unexpected, and empowering our fam to unleash their creativity in the most surprising of ways. Erase what you knew about makeup and break all the rules! With the urban landscape as your guide and your face as your canvas, it’s never been easier to find beauty all around you, boo.