e.l.f Cosmetics

  Your makeup isn’t going anywhere. e.l.f. Cosmetics Power Grip face primer grabs hold of your makeup all day long, while giving skin a soft-focus effect for a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and give skin a soft-focus, improving the look...

Complexion glow booster for a soft-focus look What it is: A multi-purpose, liquid glow booster that gives your complexion a soft-focus social filter effect IRL. Why you'll love it: Glowy makeup and skincare hybrid for dewy skin Complexion looks healthy and more radiant Liquid Filter can be worn 4 ways: alone,...

Complexion glow booster for a soft-focus look What is it: A full size multi-purpose, liquid glow booster infused with skin-loving ingredients to give your complexion a soft-focus social filter effect IRL. Why you’ll love it: Skincare-makeup hybrid for glowing, dewy skinComplexion looks healthy and more radiantCan be used 4 ways: wear...

What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish. Why you'll love it: Bi-phase setting spray with a makeup-gripping water phase and a moisturizing oil phase. Shake to activate! Shockingly fine mist Gives skin a dewy finish Infused...

A putty cream-to-powder blush with a shimmer finish. What it is: A putty-to-powder, shimmering blush that adds a pop of color for a glowing complexion. Why you'll love it: Your favorite Putty Blush, now with a shimmer finish for a glowing complexion Highly pigmented, creamy formula melts into skin Lightweight, buildable...

Loose setting powder for a soft-focus finish What is it: A loose setting powder that doubles as a photo filter, bluring imperfections for a soft-focus effect on the skin. Why we love: Sheer, natural coverage Reduces the appearance of imperfections and shine Lightweight wear that won’t cake or crease Sifter disperses...

This skin perfecting poreless putty primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect. HOW TO USE  Apply a thin, even amount to moisturized skin...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

What is it? The triple-threat face primer set you need to create the perfect canvas.  Why We Love: Includes 3 putty primers formulated to be used on different areas of the face or for different end looks Creates the perfect, flawless complexion with or without makeup Infused with skin-loving ingredients, Squalane and...

  A sticky gel-based face primer with 4% niacinamide What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to...

COSMETICS DIARY Liquid blush wand to give cheeks a radiant flush What it is: A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Why you'll love it: Easy-to-use blush wand with a cushion-tip applicator. Gives you a flushed, luminous complexion. Liquid, buildable blush...

COSMETICS DIARY  Vitamin-infused face makeup primer to hydrate skin Same formula, new look! What is it: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application. Why we love: Silky cream formula moisturizes, soothes, and brightens skin Delivers sheer coverage with a...

COSMETICS DIARY Long-lasting waterproof liquid eyeliner with intense color What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks. Why you'll love it: Waterproof eyeliner in an easy-to-use inkwell format Delivers high-pigment, matte-finish color in one swipe Perfect for creating eye-popping looks Long-lasting, quick-drying formula...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the look you want Rounded, grooved applicator is...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create...

Ultra-pigmented, long-lasting liquid blush with a dewy finish What it is: A long-lasting liquid blush that delivers a high-pigment pop of color to cheeks with a dewy finish. Why you'll love it: Long-lasting liquid formula delivers high-pigment color Lightweight formula with a soft, dewy finish Blendable and buildable to create the...

What it is: A crease-resistant liquid concealer that provides a matte finish and full coverage for up to 16 hours. Why you'll love it: Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application e.l.f. Shade Match Guarantee means you'll always find...

HOW TO USE What it is: A 2% Vitamin C-infused mini size face primer to brighten and even out your skin tone while gripping makeup for all-day wear. Why you'll love it: Travel-friendly size A smooth, velvety makeup primer with skincare benefits Enriched with 2% Vitamin C to help brighten...