Yves Yves Saint Laurent Zoe Kravitz Rouge Pur Couture 126 Lale's Red Satin Shimmer

Every shade is named after someone she loves

I think a bright color lipstick would look really pretty on your skin tone.

As a typically color-averse lipstick lover

A strong dark red, with a shimmer satin finish. “Lale is my nickname for my mom.”, is one of three reds in Zoe Kravitz new collection for YSL's classic Rouge Pur Couture lipstick collection. Kravitz designed six exclusive shades for the line. Scout's Red can seem intimidating at first, as with most bright red lipsticks, but Kravitz assures me the nerves will shake off because there's just "a certain oomph to a red lip that we all need some times." I ask her what that "oomph" is.

"I think it's a wonderful combination of sexy and playful, and also just so chic. You
feel confident," she explains, adding that Wolf's Red is named after her brother, Wolf, and Lale's Red is named after her mother, Lisa Bonet, whose nickname is Lale. "Red lips are timeless. Think of all our favorite icons from back in the day like Audrey Hepburn. It just never gets old."

"I think I just wanted to start simple and classic, and to me red and nudes are the lipsticks I go to the most. The idea behind this was creating shades that people can wear on a daily basis, not that you can't wear black or blue, or whatever every day, you can but I wanted to make sure there was something there for everybody." Each lipstick dries down to either a matte or shimmery satin finish ("I love a good matte but I don't want it to be too chalky. I don't want it to feel dry, it needs a little hydration.") and arrives in black glittery Packing !!

"Simple" and "classic" is exactly how Kravitz would describe her own beauty routine, which she says is more about how she feels when she puts on the products than looking good. "It might sound corny but beauty really starts on the inside," Kravitz added.